The Science of Story

This is an exciting time to be a storyteller. 

 All across the world, brands are recognizing that the key to delivering messages that transcend a complicated marketplace and resonate with their intended audience is creating an emotional connection.

This isn’t an opinion, but a scientifically supported fact.  As we experience an unfolding story, our brain releases neurochemicals like cortisol, which focuses our attention, and oxytocin, which makes us feel care, connection and empathy.

The more powerful the story, the more chemicals the brain releases.  Not only do these chemicals help our mind process and retain information they increase the likelihood that we will take action as a result of the experience.

The conclusion is simple…powerful stories create long-lasting connections and alter their audience’s behavior.

 For more information on this subject, please visit The Neurochemistry of Storytelling

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